3D Product Visualization | eCommerce | Web | Brand Support | Marketing Collateral
VURV
Flavor-forward drinks made for everyday routines
VURV is a non-alcoholic botanical beverage brand focused on creating elevated drinking experiences without alcohol.
VURV partnered with us to develop a CGI visual system for their beverage line. To support the brand across product launch, ecommerce, social media, retail, and future marketing initiatives, we created a scalable library of imagery designed to establish a consistent and approachable visual presence.
The project included crafting digital product twins, material and look development, product-focused packshots, and campaign-ready marketing imagery. Particular attention was given to recreating the tactile qualities of the product—from printed aluminum finishes and condensation to natural lighting response—while maintaining the flexibility needed for future expansion.
The resulting asset library combines clean product visualization with more expressive lifestyle-driven imagery inspired by flavor, mood, and occasion, providing VURV with a cohesive visual foundation capable of evolving alongside the brand.
CGI Renders + Creative | Caleb Rocha
CGI Liquid Splash Elements | Emiliano Gregorio
Branding | Jon Howell
CLIENT: VURV
INDUSTRIES: CPG, Beverage, Retail
Built For Flexability
Built around a digital twin of the can, the workflow was designed to create a reusable visual system rather than a collection of standalone images. Transparent assets, adaptable compositions, and a cohesive visual language established a foundation that supports ecommerce, advertising, social content, and future campaigns. As VURV grows, the imagery can continue to evolve alongside the brand.
